Small organizations can work with a colocation provider to access resources that they wouldn't be able to afford on their own. This access to robust data center assets can prove ideal for small or medium-sized businesses that have robust technology requirements and compete with larger companies that have significantly more resources. Colocation can level the playing field in this situation, freeing smaller companies to establish the innovative solutions they need in a cost-effective way.
Three distinct aspects of colocation that help level the IT playing field include:
1. Cost-efficient leasing models
When a small business is highly dependent on sophisticated technologies, it is at an immediate disadvantage in the market. Large organizations in tech fields can build robust data centers and hire the staff they need to manage them. For example, a major cloud vendor can custom build a state-of-the-art facility to meet its specific needs, while a startup cloud provider will likely lack the funds to put so many resources into its own facility.
Data center colocation vendors offer incredibly reliable, resilient and advanced data centers with space for lease, allowing smaller companies to get exactly what they need without having to find the capital resources that would be required to build a private facility.
2. Robust network systems
Data center connectivity is a priority for smaller organizations, especially as more companies depend on distributed workforce and technology models. Colocation providers can offer access to high-performance interconnects and are well placed relative to operator networks. These network strategies empower colocation clients to move data quickly between locations and out to customers without having to invest too heavily in expensive WAN solutions, making it easier to keep up with larger competitors.
Consistent growth is the goal for any business, but dealing with unexpected expansion spikes is a difficult challenge for small businesses. When a company suddenly gets a huge new client, but lacks the infrastructure to support the customer, it is faced with a difficult financial decision. A colocation provider offers scalability, making this kind of situation much easier to deal with. In this case, small organizations don't need to commit to a huge data center expansion, but can just lease some more space to meet their new needs and avoid making huge financial commitment. This scalability makes it easier to sustain growth in a healthy way.
There is a lot of talk about cloud computing as an equalizing in the IT world. However, tech-focused companies will often have sophisticated or sensitive data and apps that won't reside well in the cloud. Colocation can be an ideal option for these businesses.