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Data center colocation can strengthen your cloud.

5 ways data center colocation can strengthen your cloud plans

The early days of cloud computing were a period when many industry experts thought the cloud would mean the death of the colocation provider. After all, businesses that can outsource IT to a public cloud where they only pay for the system resources they use and don't have to manage any of the hardware sounds much simpler than a colocation plan. However, those were the days when the cloud was little more than an early adopter technology and marketing hype. Cloud computing has matured substantially during the past few years and the result has been a more nuanced conception of how the cloud and colocation interact.

Data center colocation is increasingly being approached as a complementary service alongside the cloud, or even as a key cloud enabler. Organizations that want to leverage cloud technologies, but that also need to strengthen their cloud plans, would do well to consider colocation as part of their strategy. A few ways that colocation can support large-scale cloud plans include:

1. Backing up your cloud
Cloud providers handle data backup and recovery in different ways, and they don't always have the strongest solutions in place. The strength of the backup strategy will vary substantially based on how much you are spending on the cloud solution, but it often pays off to have data that is stored in the cloud backed up in a central location where the configuration is controlled by the organization. Colocation is invaluable here because it gives you a flexible data center environment with robust network support systems that can help you gather data from various cloud sources and back it up in a cost-efficient way.

2. Establishing a private cloud
Hybridization is a common theme across large-scale cloud strategies. Businesses tend to like the public cloud for its cost efficiency and accessibility, but they are also aware that it is often ill equipped to handle critical apps, services and data. In many cases, the public cloud will also struggle with performance-sensitive workloads. Many companies are implementing private clouds as their primary IT environment and then supplementing that solution with public cloud subscriptions. The result is a flexible, scalable and cost-efficient technology environment.

A private cloud requires a robust data center architecture that is capable of supporting significant network demands, high power capacities and flexible equipment deployment methods. As such, many corporate data centers are ill equipped to support a private cloud efficiently. Colocation is an ideal option here because it lets an organization take full advantage of contemporary data center resources without having to commit to a dedicated facility.

3. Securing your cloud
Many organizations building a private cloud need the help of advanced security architectures to effectively support the solution. Logical security methods, like network monitoring and anti-malware programs, are available regardless of your data center configuration. However, physical data security methods – primarily access control solutions that extend to the rack or cabinet – can be expensive and difficult to deploy in a corporate facility. Establishing a partnership with a colocation provider gives organizations access to the vendors expertise, staff and facility resources that are devoted to access control. In many cases, colocation providers are experts at offering customers convenient access to their configuration while also providing high levels of physical protection.

4. Integrating your cloud systems
Many experts agree that one of the great challenges facing businesses right now is a need to get public cloud, private cloud and traditional IT systems to share data and work well in conjunction with one another. This often means ensuring smooth data flow between systems across multiple facilities, forcing organizations to adopt a data center without walls concept. While this theory offers considerable potential, organizations can run into significant challenges when their cloud configurations work at an extremely rapid pace while their legacy systems struggle to keep up.

Solving this problem depends on taking cloud attributes – virtualization, automation, high-density computing, flattened network architectures, etc. – and applying them to the enterprise data center. Not every facility can handle the power and cooling demands of such a configuration, and a colocation plan can help organizations establish a cloudified data center to support integration between various IT environments.

5. Moving data between clouds
Cloud computing puts an incredible strain on WAN systems, and the data center connectivity solutions offered by cloud providers are specifically designed to move information over telecom networks as efficiently as possible. This is accomplished through a combination of carrier neutrality, high-performance interconnects and WAN optimization and acceleration solutions. With such systems in place, businesses that use colocation configurations as a hub for their various cloud and non-cloud IT setups can ensure that data moves quickly between diverse locations.

Cloud computing is transforming the way organizations handle their IT operations, and colocation services are well equipped to provide the data center stability you need to strengthen your cloud plans.

Data center colocation providers can offer major connectivity advantages.

2 key data center connectivity advantages offered by colocation

Data center colocation services have their roots etched in the networking sector. This foundation makes colocation services ideal for organizations that are trying to solve connectivity problems or overcome network limitations. Two especially noteworthy connectivity advantages that colocation providers are uniquely well placed to support include:

1. Carrier neutrality
Most corporate data centers only have access to a small number of telecom carriers to build out their WAN services. These limitations can lead to bandwidth restrictions and only a few available routing pathways to send data to various destinations. A colocation provider that offers a carrier neutral data center can enable a diverse range of telecoms to put access points in the facility. The colocation vendor then establishes high-performance interconnects and can give customers access to a wide array of routes to move data around the world.

This carrier diversity means that data doesn't have to travel by a few set pathways to get where it needs to go. Instead, the network can intelligently choose the operator network that makes the most sense to move data. This decision can be made based on current traffic requirements and the physical route that the information will follow on that telecom network.

2. Backhaul
Every data center network is made up of multiple layers, even in a flattened architecture. Many organizations trying to improve their connections within the data center run into trouble because their facility cannot withstand the backhaul infrastructure necessary to support high-performance links between systems. For example, a company that wants to to build 1 Gbps connections between servers will need enough 10 Gbps connections to aggregate that bandwidth out to 100 Gbps switches that can then attach to the access network.

Building out all of this network infrastructure hinges on having backhaul systems that can meet the data aggregation needs of the rest of the network, something that can be difficult in legacy data centers with cable ducts full to bursting with copper wires that would be cost prohibitive to replace. Colocation providers offer the internal data center connectivity infrastructure businesses need to establish a scalable network, empowering their IT teams to build out the backhaul and core network systems needed to establish a high-performance connectivity scheme.

Network challenges are becoming a common theme in contemporary IT departments, and colocation providers are well positioned to meet a variety of demands through both internal and external connectivity solutions.

Following these steps can help you choose the right colocation provider.

5 steps to establishing a partnership with a colocation provider

Data center colocation has the potential to help businesses revitalize their IT strategies and services while keeping costs under control. A good colocation plan delivers value in a variety of ways and can generate a significant return on investment. Conversely, choosing the wrong partner can limit an organization's flexibility and restrict the value that is created by the partnership. Choosing the right colocation provider plays a vital role in taking full advantage of the data center service. Following these five steps can put you in a good position to find the right colocation partner for your needs and maximize your return on investment.

Step 1: Perform self analysis
Colocation providers are offering increasingly nuanced services to meet specific industry and client demands. This makes the colocation provider decision about much more than location. If you select the right vendor you can end up accessing data center services that are tailored to your specific needs, making it easier to generate a return on investment.

Step 2: Identify short- and long-term goals
Any IT strategy needs to make sense both in terms of meeting immediate operational demands and creating future potential. If you want to avoid a technology partnership that limits your future IT flexibility, you need to make sure you fully understand your current requirements and your long-term goals. This self analysis is critical when trying to choose a partner that will be capable of meeting your needs over an extended period.

Step 3: Evaluate locations
Geographical considerations may not be as dominant a colocation priority as they were a few years ago, but you still probably need your data center to fit within a relatively close proximity to your business headquarters. Selecting the geographic range that a colocation facility needs to fit within and researching vendors in that area is critical.

Step 4: Get references
Hearing about how other companies have worked with various colocation vendors can provide vital insights into how a partnership will look on a day-to-day basis. References should be considered a de facto part of the colocation research process because they are among the only options you have to get an external view of a colocation vendor.

Step 5: Tour facilities
By now you've probably narrowed down your options to a few providers. At this point, you should go on tours of the data centers you are considering and take a close look at how they function. This insight is the final straw in the evaluation process and should give you the information you need to make a final decision.

Cloud computing is creating data center colocation opportunities.

Data center colocation poised for strong 2015

Businesses considering a partnership with a colocation provider stand to gain considerably during the next year, with much of this growth brought on by the cloud. A recent Circle ID report discussing major cloud trends for 2015 explained that colocation expansion is likely as companies use the data center service to support their cloud plans.

Citing research from Guru Focus, the news source explained that revenues are set to rise in the colocation market during 2015. This expansion is set in large part because businesses turning to the cloud are looking for ways to keep their data center costs under control.

The report said that many organizations are starting to recognize the expenses associated with running a corporate-owned data center that can support the cloud and are looking for alternatives. Data center colocation providers are equipped to provide security and networks that are both future-proof and carrier-neutral, creating an environment that is ideal for various cloud hosting plans.

Scalability is another key benefit of colocation plans. Many vendors are capable of offering flexible configurations that enable clients to adjust their hardware configuration based on changing needs. This functionality can create some of the benefits of the public cloud in a hosted private cloud setup.

There are plenty of reasons to seriously consider data center colocation.

U.S. dominates North America data center colocation market

Turning to a colocation provider is becoming more common as businesses face new IT challenges. As this transition to third-party IT services takes hold, the United States stands as the dominant North American market. A recent Mordor Intelligence study found that the United States boasts a 92 percent share of the North American colocation industry, a sector that is experiencing growth. A few of the factors driving progress in the colocation sector include:

Cloudification
Many businesses are getting in the cloud game, and data center colocation vendors are well positioned to help their clients find success in this area. The news source explained that colocation providers are increasingly partnering with cloud vendors to offer fully-featured cloud solutions that their customers can leverage with ease, combining the benefits of cloud and colocation services to create a significant return on investment.

Scalability and control
According to the study, colocation providers have begun leveraging advanced technological architectures that give them the ability to offer more scalable services than in the past, creating new opportunities for customers. This scalability is countered with robust management solutions that give customers more control and insight into their colocation configuration, ensuring that the more scalable resources stay under control and are leveraged with the greatest precision possible.

Service variety
Data center colocation isn't just about sticking some servers in a third-party data center. The robust facility and data center connectivity services offered by colocation providers are coming together to unlock sophisticated and diverse service types. The study identified high-velocity data analytics and robust data warehousing solutions as just two examples of the variety of solutions that colocation providers can offer.

Low costs and simplicity
The news source said that the aforementioned advanced capabilities are driving colocation growth, but the longstanding cost efficiency and simplicity benefits are still in place in the sector. Organizations that work with a colocation provider can expect to find relief in their budget and be able to manage their configuration with greater ease.

Why consider data center outsourcing in the first place?
Cloud functionality, scalability and service diversity are among the factors driving organizations to implement colocation solutions in place of other third-party data center hosting models, but why are companies trying to move away from corporate-owned facilities in the first place? According to the study, IT budgets are shrinking on the whole, creating significant fiscal pressure for IT leaders. At the same time, state-of-the-art data centers require incredible entry costs if you want to build a dedicated facility. 

These two issues are leading more organizations to look for some type of third-party data center services, and colocation services can win out because of the robust facility systems they offer. The study explained that the way the colocation business model lets vendors focus operations on facility and technical excellence leads to significant advantages when trying to keep up with rapidly evolving data center industry trends. This has positioned colocation providers to capitalize on the growing need for third-party data center assets.

Choosing a colocation provider
For a long time, location was the primary driver for colocation decisions. Geography still has a huge impact on what vendor a company chooses, but it is important to take a close look at issues like technical excellence, facility resiliency, network options and procedural quality. Next-generation colocation services are emerging as a way to give businesses even more value from their colocation vendor, but they often hinge on meeting more specific needs. For example, some colocation providers will build facilities and develop process frameworks to meet regulatory requirements for a specific industry. The result is a situation in which choosing the right vendor for your needs is more important than ever.

Data center colocation can help companies support the hybrid cloud.

Data center colocation a key option for hybrid clouds

Many businesses choosing to adopt a hybrid cloud solution can benefit from a partnership with a colocation provider. A recent Business 2 Community report explained that companies are making a move to the hybrid cloud so they can take full advantage of cloud technology while managing risk as efficiently as possible. This is workable because the setup lets organizations subscribe to public cloud resources when feasible while building an internal private cloud to maximize internal data center efficiency.

This setup doesn't just maximize operational efficiency within these disparate technology environments, it also ensures that the internal and external configurations integrate with one another efficiently. According to the report, data center colocation can be an ideal option for businesses considering the private cloud because it lets them build such a configuration without having to establish an internal data center that can support it. A private cloud can put a huge strain on the data center, and there are a few ways that colocation providers are well suited to meeting these requirements:

1. Power capacity
A private cloud setup is going to feature high system utilization rates, significant system densities within the configuration and a significant need for hardware scalability. The result is a situation in which you will need to deliver large amounts of power to the data center, often exceeding what most offices can support. Businesses can leverage colocation to meet these power demands without having to build a dedicated data center, creating a more cost-efficient technology setup.

2. Network bandwidth
A hybrid cloud setup is incredibly dependent on moving data between the public cloud, private cloud and end users. The bandwidth requirements here can be significant, especially as most of the pressure associated with cloud systems ends up on the WAN. A colocation provider offers access to high-performance interconnects and optimized operator networks to support data rich apps and services. Furthermore, various WAN optimization services can be used alongside colocation plans to maximize cloud performance.

3. Scalability
One of the major benefits of the public cloud is the ability to add resources to the configuration based on changing demands. Scaling a private cloud is not as simple, especially in a corporate data center with significant space limitations. Colocation providers offer the facility flexibility needed to provide the scalability you need without creating extreme cost problems.

The hybrid cloud is rising as a method to maximize cloud technology, and data center colocation services are well positioned to help organizations maximize their cloud return on investment.

Data center colocation services can be an ideal disaster recovery plan.

Data center colocation and disaster recovery – 5 tips

Turning to a colocation provider is a tried and true disaster recovery method. While colocation services are valuable as part of a broad disaster preparedness plan, there is significant diversity in the sector, creating potential challenges as organizations attempt to track down the ideal solution. When subscribing to a colocation service, it is fairly easy to end up with a successful plan. The difficulty comes in maximizing the return on investment created by the solution. With this in mind, here are a few tips that can help you maximize value when using colocation for disaster recovery:

1. Identify systems that require continual uptime
The business continuity part of a disaster recovery plan is a critical consideration. Some apps and services, particularly customer-facing Web systems, will need to remain available at all times, regardless of what kind of disaster strikes. Data center colocation services are ideal in this area as companies can establish systems that run as direct copies of solutions in the corporate data center. This can also be accomplished with duplicate setups in two colocation facilities if a business is trying to avoid internal IT systems. One of these setups functions as the primary configuration, while the other is a backup. Advanced software systems can ensure that secondary systems are made active immediately, ensuring continuity of operations.

You most likely won't need all of your systems to be available on a continual basis, this strategy is only needed for mission-critical systems. The resiliency and cost efficiency of colocation plans make them ideal for continuity planning, but it is vital that you effectively identify which systems need constant availability and establish the duplicate configuration.

2. Strive for geographic diversity
Even the largest storms can have a significantly different impact on the ground within a relatively small geographic region. As such, having a colocation facility that is even just an hour or two away from primary offices can work well when it comes to protecting data. However, just having one secondary facility available is not always enough. One of the advantages of a colocation solution is that vendors with a diverse facility landscape can help you backup your data in a variety of locations without incurring huge costs, giving you the variety you need to ensure data remains safe and accessible through a variety of extreme conditions.

3. Find the geographic sweet spot
When it comes to establishing a colocation plan for backup, recovery and continuity, organizations often benefit from using a facility that is a decent distance away from their primary data center. As discussed, this geographic diversity makes it easier to protect against storms and similar threats. Having the colocation facility as far away from your primary data center would sound ideal when it comes to avoiding storms, but you also want to make sure you can easily get to the location to perform maintenance and similar tasks. Furthermore, geographic distance impacts network performance, so you don't want to store data too far away from users because latency will add up to create major problems for IT teams as they try to recover data.

While too much distance is a problem, having the colocation facility too close to the corporate data center puts it at risk of being impacted by the same disaster events that cause an outage, at the same time. The key to success here is to find the perfect balance between having the colocation facility close enough to your headquarters to make it accessible and ensure effective performance, but far enough away to provide the diversity you need.

4. Consider alternative options for the colocation plan
Using colocation for disaster recovery alone can create value, but while you're establishing that plan, you may also want to consider a few other strategic service options to maximize the ROI created by the partnership. Colocation facilities can be an ideal option for organizations trying to support high-performance computing systems, special content delivery needs or advanced Web hosting functions. The service model can also play a key role in supporting the capacity and processing challenges that come with big data. Using colocation for such functions alongside backup and recovery can create a huge ROI.

5. Be ready for unexpected disasters
Storms and other natural disasters aren't the only threat to your data center assets. You need to protect against insider attacks, technology failure and similar types of attacks that are also common. Colocation can help with all of these. But don't forget about issues like animals chewing through network lines, car accidents that take down power lines and similar incidents that can wreak havoc on technology systems. Colocation plans can help you establish the redundancy you need to protect against even these types of threats, making it a valuable service option.

There's plenty to consider when trying to maximize colocation services to support disaster recovery, but a good partnership can ensure you take advantage of the service model's full benefits.

Data center colocation can help you deal with the threats posed by snow.

Data center colocation vital when protecting against snow

We recently discussed how working with a colocation provider can help you deal with winter weather. With those rules of thumb in mind, let's take a specific look at the threats created by snow and the ways that a colocation vendor can help keep your data safe.

1. Downed power lines
Snowstorms have a huge impact on energy delivery. Blizzards and northeasters can generate incredibly high winds, and the weather conditions prior to these storms often leave trees brittle with frozen limbs that will break more easily than they would during other times of year, like hurricane season. The result is a situation in which downed power lines are a huge problem. Resilient data center connections to the utility network aren't enough to sustain consistent power delivery under these circumstances.

Running power lines underground from the connection point with the power line won't help you when other electrical wires go down and disrupt that connection. Redundancy is critical when dealing with snowstorms, and colocation vendors often have the resources needed to diversity their power sources to create a more resilient, redundant power configuration.

2. Getting workers to the data center
A data center services provider can offer various management solutions, including being able to sustain core operations when your employees are unable to get to the facility. Various platforms for remote management are also available, ensuring that unsafe driving conditions and similar problems do not leave you unable to manage your data center assets and deliver services to your customers.

3. Protecting against floods
Snow doesn't only create problems when it falls, it can also disrupt operations when it melts. Floods caused by snow melting can have a significant impact on data center operations, as any water getting onto the data center floor can force organizations to shut systems down. Floods can even cause technology leaders to shut down primary power systems or otherwise limit what services are being delivered. Colocation facilities are often strategically placed away from flood plains, ensuring they are kept safe from both direct and indirect consequences of flooding caused by melting snow.

The problems caused by snow are plentiful and data center managers need to be prepared to avoid these issues. However, the scale of challenges in terms of facility planning, creating redundant power sources and handling logistics during snowstorms can be extreme. A data center colocation provider is well equipped to handle large-scale problems, making them an ideal option when organizations are worried about snow.

Cloud computing is helping to drive data center colocation growth.

Data center colocation not diminishing as the cloud rises

As cloud computing initially became popular, there was plenty of talk that the data center colocation industry would suffer. There was even a degree of doom-and-gloom projecting pertaining to the future of the colocation industry in light of the cloud. These predictions have not come to fruition. Instead, the colocation industry has thrived alongside the rise of the cloud, and continued growth is the expectations. A recent Data Center Knowledge report analyzing a study from the Synergy Research Group explained that colocation continues to rise to a great extent because cloud computing has left businesses more comfortable dealing with a multi-tenant environment.

Colocation rising alongside the cloud
If you are considering options between making a data center move, implementing cloud solutions or working with a colocation provider, it doesn't have to be an either/or decision. Instead, organizations are increasingly mixing and matching different types of data center resources to meet their needs. This is a big part of why early projections about the demise of colocation aren't coming true. The news source explained that one industry expert initially predicted in 2009 that colocation would start dying out soon, and then made the same declaration in 2011, advising investors to get out of the sector in both cases. However, the Synergy Research Group study found that the colocation industry continues to grow despite the cloud's rise.

Synergy Research found that the retail colocation industry is still looking at approximately 10 percent growth annually for the foreseeable future, with international markets like the United Kingdom, Germany and the Netherlands leading the way, the report explained. John Dinsdale, chief analyst for the Synergy Research Group, told Data Center Knowledge that the diverse data center markets currently in place are becoming intertwined, not necessarily competing with one another.

"The relative spend on (and prospects for) colocation, enterprise data centers, and cloud are all intertwined," Dinsdale told the news source. "Clearly enterprises are pushing more and more IT workloads onto the cloud, which diminishes their potential spend on their own data centers. Colocation is in an interesting middle ground. The growth of cloud is a big driver for colocation growth while trends in the enterprise are inhibiting growth in enterprise spend on colocation."

At this point, individual large businesses spending heavily on colocation isn't driving market growth. These organizations tend to be spending less on colocation. However, many cloud, telecommunications, IT service and content vendors are turning to colocation services to meet their technology demands and serve customers more effectively, the report said. This heightens the relationship between the cloud and colocation as markets that are expanding alongside one another, not in direct opposition.

Overarching themes in colocation growth
There are a variety of factors leading to the colocation industry's continued expansion, but one huge theme is that more businesses are interested in outsourcing their IT systems, the news source explained.

Many businesses find themselves in a situation in which they need to rely more heavily on IT teams to govern operations and strategically align business and IT functionality. With technology teams needing to play a larger tactical role in the organization, companies need to devote more resources to moving everyday maintenance and management tasks off of their plate. This is where cloud and colocation services are so valuable. Colocation is particularly important because it is ideal for high-performance, mission critical and sensitive data.

Where cloud computing creates performance and data ownership challenges, colocation creates clear benefits in these areas, making it an ideal outsourcing model as organizations need to outsource more of their IT systems. In many cases, such strategies may involve working with a cloud vendor that is leveraging colocation resources to offer better services, but either way, the source of the IT gains comes from the colocation service.

Value is often the central point of data center colocation benefits.

3 reasons why lowest price should not be the main criteria for selecting a data center provider

Businesses that are trying to choose a colocation provider may find themselves tempted to choose a vendor that has the lowest price and move on. However, such a strategy creates more problems than it solves, especially as the colocation industry continues to evolve into a more value-focused sector. For a long time, businesses considering a colocation plan would simply look at vendors in their desired region and find the lowest cost solution that meets their core needs. However, next-generation colocation services deliver another level of quality in their services, bringing functionality that eclipses cost savings as a value creation tool.

Next-generation colocation services can support high-performance computing, high-density data center configurations, modular deployments and robust network systems. The result is a scalable, flexible and cost-efficient service model. It may be expensive to enlist such a solution, but the return on investment is heightened by the technology solutions in place in such colocation facilities. With this in mind, here are a few reasons you shouldn't emphasize cost when choosing a data center colocation plan:

1. Colocation can support future proofing
Making data center investments often centers around the idea of finding ways to future-proof various systems. The goal here is simple – invest in technologies that will be sufficient to meet your demands for the foreseeable future, saving you money in the long run by spending intelligently in the moment. Future proofing is a common best practice, but it is incredibly difficult to manage in the best of times. This is not such a time. Trends like cloud computing, increased video consumption, widespread mobile device use, big data and the software-defined data center are transforming operations across the entire data center industry.

The convergence of these diverse trends is making future proofing incredibly difficult, and the result is a situation in which it is easy to overspend on solutions that don't end up meeting your needs moving forward. Avoiding this type of waste is critical, and colocation services position you to defer the commitment to internal upgrades and let you take full advantage of state-of-the-art facility architectures with much less risk than would be incurred if trying to build your own future-proof data center.

The value created by having a future-proof data center to host your systems can be incredible, leaving your business ready to stay ahead of the competition without having to deal with the strategic challenges of developing your own strategies to stay ahead of data center trends.

2. Operational savings can be key
Many businesses that are looking to build a new data center end up running into trouble when they recognize the significant costs that will come from trying to power and cool that facility over time. This is especially true as organizations are implementing high-density and software-defined configurations that drive power and cooling demands through the roof. A colocation service that supports these functions may be expensive at first, but the ability to use power and cooling resources efficiently on an ongoing basis delivers a huge return on investment.

Many businesses lack the ability to build a data center that can support high-density computing and software-defined functionality, as doing so depends on having access to robust power resources from local generation sites. Colocation providers have access to robust power and utility resources, allowing them to deliver value over time even if the initial cost for subscribing to the service is significant.

3. Small benefits are plentiful
Running a data center effectively hinges on having a variety of small things go right. The result is a complex balancing act in which organizations need to carefully manage facility, IT and personnel resources to ensure that data and infrastructure is managed effectively. These intangible benefits are difficult to capture when it is already such a struggle to maintain basic technological systems in compliance with regulatory standards.

Furthermore, managing a data center and maintaining an IT configuration depend on entirely different skill sets. As such, many businesses end up asking their IT leaders to not only establish a technically advanced data center, but keep all of the smaller issues in mind. These include environmental sustainability, access control, energy management, facility organization, airflow optimization, office space utilization, network interconnects and the data center's impact on the local community.

All of these smaller, secondary concerns can be overwhelming to deal with when an organization is trying to effectively build its own data center. Part of the expense of implementing a colocation plan is having all of these issues handled for you. On their own, all of these considerations may not sound like a big deal, but the reality is that they add up to major day-to-day operational benefits and make the data center a more enjoyable place to work.

A colocation plan can be expensive, but focusing on price isn't the solution when choosing a vendor. Instead, organizations should focus on value creation and intangible benefits when making a colocation decision.

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